Web Analytics Quotes

6 years ago by
Below is a short compilation of quotes on the topic of web analytics.  
Every believer in Web Analytics 2.0 knows that awesomeness comes not from answering just the ‘What’ question but from also answering the ‘Why’ question.
—Avinash Kaushik, Occam’s Razor
We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.
—Jim Sterne, quoted in eConsultancy
Because web analytics tools are more complex than chisels, we have leapt to the hopeful conclusion that the action of buying and installing a web analytics tool is a guarantee of online success. Insight and action are expected to be delivered by the tool, without any assistance from humans (except for buying and installing). And that's why web analytics tools are seen to fail.
—June Li, Click Insight
The web is quite complex, you are going to access multiple sources of data, you are going to have to do a lot of leg work. Blood, sweat and tears. You don’t just need tools for that (remember 85% of the data you get from any tool, free of paid is essentially the same. You need people. Hire the best people you can find, tools will never be a limitation for them.
—Avinash Kaushik, Occam’s Razor
Getting the right web analytics tool is only half the battle; the real focus of your web analytics program should be the people who work with it.
—Susan Fine, iMedia Connection

There are a lot of good books on web analytics out there. One I recommend is Web Analytics 2.0: The Art of Online Accountability. It's written by the web analytics guy for Google, and is very helpful for data-driven decision making.

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