How to Build a Scenario Analysis Report in Webtrends

6 years ago by
singleimage
Digital marketers working with Webtrends often need a quick description of how to build and set up a scenario analysis in Webtrends. Here’s my step-by-step guide to creating a scenario analysis in Webtrends.

Building the Scenario Analysis Report

  • Sign in to your Webtrends account
  • Open “Administration” tab in bottom left corner
  • Open Web Analysis > Report Configuration > Scenario Analysis
  • Write a name for your analysis
  • Insert the SmartSource Identification String. This is JavaScript code that you need to have your web developer pass when the action you wish to track is completed.
  • Write a title for your report
  • Write a description and help card description of the scenario (optional). I rarely do this.
  • Check the box “Use SmartSource tags exclusively to identify Scenario steps.”
  • Click the radio button: “Identify scenario steps by position”
  • Add the following into the ordered list of steps: A) Step 1 – Start of form   B) Step 2 – Complete form
  • Save
  • Add a change comment. Something like: “Created scenario analysis for {report name}”
  • Click “Continue”

Appending Your Scenario Analysis to a Profile

  • Click on the “administration” tab on the bottom left. This might already be open for you.
  • Open Web Analysis > Reports & Profiles
  • Hover over the profile you’d like to attach your scenario analysis to until the “action” button appears over it.
  • Click on Action > Edit
  • On the top navigation bar, click Advanced > Scenario Analysis
  • Check the box with the name of your scenario analysis
  • Save
  • Add a change comment. Something like: “Appended {scenario analysis name} to {profile name}.”
  • Click “Continue”

Pushing Your Scenario Analysis Live

  • Click on the “administration” tab on the bottom left. This might already be open for you.
  • Open Web Analysis > Report Designer > Templates
  • Hover over the Template you’d like to attach your scenario analysis to until the “action” button appears over it.
  • Click on Action > Edit
  • On the top navigation bar, click on “Content”
  • Click on the Chapter you’d like your scenario analysis to go into. It will turn blue.
  • Click “Add Report” in the top secondary navigation
  • Select “Custom Report Library (alphabetically)” from the top drop-down entitled “add Items from Available.”
  • The scenario analysis reports are near the bottom. Check the report you’d like to add (it’s sorted by report title, not report name.
  • Click “Done”
  • Check to make sure that the scenario analysis is now in the left-hand column
  • Add a change comment. Something like: “Added {scenario analysis name} to {template name}.”
  • Click “Continue”

At this point, your Webtrends report is live. It will take about 12 hours for your data to populate through Webtrends OnDemand. When it does, you will be able to go to Analytics Reports > Template > {Template Name} > {Report Name} to view your data.

Below is a sample of what a scenario analysis report in Webtrends might look like:

A good book that I've read and enjoyed (though it doesn't have Webtrends-specific advice) is Web Analytics 2.0: The Art of Online Accountability. It's written by the Analytics Evangelist for Google, and is very helpful for data-driven decision making.

Author :

Leave a Reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>