Marketing Automation Consulting

6 years ago by
Marketing Automation is the practice of automatically managing the segmentation, timing, and content of marketing messages in response to a lead's online behavior. Some key features of marketing automation are:
  • Demand generation
  • Lead Scoring
  • Lead Nurturing
  • Lead Qualification & Routing
  • Lead Management
  • Lead Generation
  • Drip Marketing & Drip Campaigns
  • Email Marketing, triggers and delivery
  • Campaign Analysis & Reporting
 

Marketing Automation Consulting

There are a few marketing automation consulting companies (and marketing automation agencies and freelancers) that do great work. One of them is Lead Lizard, which I recommend highly. Marketing automation consulting can range from marketing automation vendor analysis, to marketing automation optimization and strategy, to daily marketing automation tasks. Another great thing about marketing automation consulting is that it is generally cheaper than hiring a marketing automation employee or even contractor. Plus, you're getting someone who really knows what he or she is doing, and has experience with marketo, eloqua, hubspot, pardot, neolane, aprimo or any of the other marketing automation vendors.
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