DimensionsDimensions are those things you want to track. They're referrers, pages, country of origin, product category and other items whose attributes are often non-numerical.
MeasuresMeasures are the quantities you want to measure. Visits, page views, hits, bounce rate and other items that can be quantified numerically.
Remembering Dimensions vs. MeasuresHere's a tip to help you remember the difference between dimensions and measures: dimensions can be thought of as the rows in a spreadsheet, while measures are like the columns. In fact, for web analytics reports, you're likely to see your data displayed that way.
Standard Dimensions & MeasuresIn a web analytics tool—like Webtrends, Omniture or Google Analytics—these are the standard dimensions and measures you have access to. Of course, you can always create your own.
- Kbytes Transferred
- Page Views
- Percent of Hits
- Percent of Views
- Time to Serve
- Visit Duration
For those interested in knowing more about analytics, check out Web Analytics 2.0: The Art of Online Accountability.