Email Efficiencies Best Practices

174 days ago by boush in ( Email )

Best practices for being more efficient with email:

• Experiment with three-sentence emails for a better response rate.
• Start with action-oriented steps, don't leave them at the bottom of the email.
• Market your subject lines--make them an advertisement to open and read the email.
• Take disagreements offline.
• Don't "reply all" unless everyone needs to be involved.
• Use numbers for reference in back-and-forth correspondence to reduce redundancy and length.

  Watch the email efficiencies video.

Marketing Automation Consulting

242 days ago by boush in ( B2B )

Marketing Automation is the practice of automatically managing the segmentation, timing, and content of marketing messages in response to a lead's online behavior. Some key features of marketing automation are:

• Demand generation
• Lead Scoring
• Lead Nurturing
• Lead Qualification & Routing
• Lead Management
• Lead Generation
• Drip Marketing & Drip Campaigns
• Email Marketing, triggers and delivery
• Campaign Analysis & Reporting

 

Marketing Automation Consulting

There are a few marketing automation consulting companies (and marketing automation agencies and freelancers) that do great work. One of them is Lead Lizard, which I recommend highly. Marketing automation consulting can range from marketing automation vendor analysis, to marketing automation optimization and strategy, to daily marketing automation tasks. Another great thing about marketing automation consulting is that it is generally cheaper than hiring a marketing automation employee or even contractor. Plus, you're getting someone who really knows what he or she is doing, and has experience with marketo, eloqua, hubspot, pardot, neolane, aprimo or any of the other marketing automation vendors.

Lead Management Consulting

350 days ago by boush in ( Uncategorized )

Lead Management Consulting is an incredibly important business-to-business (B2B) function. Here are some aspects of lead management: Marketing automation. Marketing automation is a broad description or category name for a set of features and/or technology which help reduce repetitive, high value tasks associated with marketing processes. Lead Nurturing. Lead nurturing is the process of engaging prospects or customers using relevant and timely communications to build a trusted relationship, generate interest, and raise awareness until they are ready to speak with sales. In summary, it’s the process of realigning the timing of sellers and buyers. For a Lead Management Consultant, make sure they understand lead nurturing, lead qualification, lead scoring, marketing automation, progressive profiling, lead generation, and all the other important aspects of a successful lead management campaign.